In this blog, we will help you discover the key to promoting your business. Print marketing is an effective way to reach your customers. When it comes to branding, visuals are everything. So, where do you start? Read on to learn more. We have everything you need to know about how to promote your business.
Print media should be a crucial part of any marketing plan. It is a potent medium for any business or brand. Moreover, studies show that it is on the rise. Did you know that 70% of people said that they remembered print over online content? That’s a surprising amount! Depending on what you are looking to achieve, there are a variety of options. Therefore, print marketing is beneficial to businesses of all sizes.
Design The Perfect Business Card
Every business should have a business card. It is the perfect way to get your name out there. However, the design of your card will forecast your success. 72% of people say that they judge a company by their business card. It should be more than just a card. It should represent who you are as a company. Think of it like an open canvas. This is your opportunity to shine. Here are a few tips to design a business card:
To start, only include the necessary information. Utilize the small space you are given. If you overload it with information, you will deter the reader. Instead, create a focal point. In addition, stay away from fancy fonts. It is important to use a font people will be able to read. Make sure your business card contains the following details:
- Company Logo & Slogan
- Your Name
- Your Job Title
- Contact Information
On the other hand, choosing your colour scheme is equally essential. You want your business card to be professional, yet inviting. Therefore, we suggest sticking with colours that represent your brand. Similarly, it is often recommended to use any bright colours only as an accent. By using neutral tones, you allow the focus to be on your message. For a subtle touch of class, Uptown Printing
The perfect business card will never go out of style. When it comes to print marketing, this will be your secret weapon. The beauty of a business card, you ask? You can carry it with you wherever you go. For this reason, creating brand awareness becomes more leisurely and more productive.
Promote Your Brand With Print Marketing
When it comes to business, there is no template. Each company must create a marketing plan that resonates with their needs. Therefore, there is no “one size fits all” when it comes to print choices. Nevertheless, print marketing can help increase brand awareness, and thus, sales. So, what options do you have?
Poster & Banner Ads
Advertising your brand using large posters or banners is a great way to catch the attention of potential consumers. You can play with colours, designs, graphics, and sizes. Much like your business card, this is your chance to shine. Strategically choose designs that benefit your business. Likewise, it is crucial to choose a quality printer. At Uptown Printing, we treat your business needs like our own. Your banner will be seen by many, make sure it is something you can be proud of. According to FedEx, 68% of people will purchase a product or service after seeing signage. The buying power is in the banner.
Brochures & Flyers
Some may say that brochures and flyers are obsolete. However, we know this to be a myth. For instance, print advertisements have staying power that digital media does not. Have you ever been to a trade show and taken a few brochures? Well, now those brochures are in your home. Therefore, you are likely to look at them more than once. In the digital world, marketing is easily ignored. But, using print marketing materials increases the chances of higher reach and frequency.
Promotional Items & Apparel
Put your company name on everything. We aren’t kidding! From pens to polo shirts, branding is vital. Consumers often make associations from the brand they are loyal to. Therefore, you must make your brand known. First, employees who wear well-designed uniforms become walking billboards. Everywhere they go, people will see your logo. Secondly, personalized items such as pens, magnets, and notepads are an excellent choice. Meanwhile, Your brand will become imprinted in the minds of those who take them.
The Influence of Colour in Print Marketing
Colour influences our minds. In other words, colours can help establish feelings around a brand. For example, many eco-friendly products often feature green highlights. Why? Because people associate green with the environment. Above all, it is important to think about how the colours you choose will affect your message. We have come up with a few tips to turn your colo
Red is a powerful, dominant colour. It promotes energy. Have you ever wondered why clearance tags are red? Well, this colour creates a sense of urgency.
Yellow is optimistic and youthful. Many companies use this bright choice to capture the attention of potential customers. For instance, using yellow window displays has been proven to increase sales.
Blue creates a sense of trust and security. We often see this with banks and large corporations for a professional, comforting look.
Green is a colour of balance and harmony. This colour generally relates back to a feeling of growth. Whether this is in a natural sense, or as it pertains to wealth. Green helps consumers to feel at ease.
Orange is known as an aggressive colour. Using orange in your print marketing will ensure a call to action. “Buy”, “Subscribe”, or “Call Now” are all examples of call to actions.
Monochromes are known as shades. However, they will prove to be your most luxurious colour choice. Companies use blacks, whites, and greys to promote luxury products and brands. It creates a sense of professionalism and modernism.
To sum up, print marketing will prove to be a vital part of your marketing plan. Tangible items will always have a place in the hands of consumers. Furthermore, it gives your brand a chance to showcase their personality. What are you waiting for?